Neoliberalism has scammed everyone. It told citizens that if we were liberated from government regulations and government control of enterprises that delivered essential services then we would attain the best possible outcomes that were available. A barrage of messaging from media companies blatantly serving the interests of capital and think tanks masquerading as independent research organisations but which are in reality just propaganda machines for their funding sources reinforced the narrative that freedom lay in reducing the government footprint on our lives. That was all a ruse. In his 2005 book – A Brief History of Neoliberalism – David Harvey referred to the use of “vague rhetorical devices” that worked on our intuition. Of course, cognitive linguists and related scientists repeatedly tell us that our intuition regularly leads us astray. The ‘freedom’ narrative hid the real agenda, which was to overturn the progressive advances achieved during the full employment period following WW2. Neoliberalism was about restoring the dominance of capital and creating mechanisms to retrench the advances that had reduced inequality and improved prosperity for workers. In Japan, the same forces were unleashed by the context was somewhat different to the West, particularly the English-speaking world. This is Part 2 of my brief enquiry into the neoliberal ideology has interacted with the traditional cultural features of modern Japan.