This is another addition in the ‘Exploring the effectiveness of social media’ series, which I last discussed in the blog post of the same name – Exploring the effectiveness of social media (September 5, 2018). This is current research I am doing with Dr Louisa Connors and we will discuss it at the The Second International Conference of Modern Monetary Theory (New York, September 28-30), that is, later this week. There is no doubt that social media (among other things) has played a major role in building a non-academic audience for Modern Monetary Theory (MMT). As I noted in the previous blog post on this topic, it is not clear that MMT advocates fully utilise social media in a way that advances advocacy even though it is clear that advocacy is the intent of the social media activity. The earlier blog post examined some of the reasons why Twitter use for example might be counterproductive. This blog post extends the discussion about the strategic use of social media.