Last weekend, the Australian government announced a major new funding initiative for farmers. The so-called – Farm Finance Program – will handout millions to farmers who are struggling to make ends meet. Whenever I see these special assistance packages being handed out to the rural sector, which is politically well-organised, I reflect on the plight of the unemployed. With unemployment rising in Australia as the economy goes into reverse on the back of failing private demand and deliberately imposed fiscal cutbacks, the decision to hand out economic largesse to the farmers wreaks of inconsistency. The unemployed have diminishing chances of getting a job at present and the income support provided by government is well below the poverty line. That poverty gap is increasing and the Government refuses to increase the benefit claiming fiscal incapacity. They also say they are jobs focused, despite employment growth being flat. The comparison of the vastly different way the government treats farmers relative to unemployed highlights, once again, that the way we construct a problem significantly affects the way we seek to solve it. The neo-liberal era has intensified these inconsistencies which have undermined the capacity of public policy to achieve its purpose – to improve the welfare of the citizens. The research question is: Why do we tolerate such inconsistent ways of thinking about policy problems and their solutions?